expanding focus
Header Picture of the "A Ride in 2049" VR Experience

A Ride in 2049

interactive VR experience

A RIDE IN 2049 is a Virtual Reality experience in which users can take a virtual tour through Frankfurt, Chicago and Los Angeles in 2049. Mobility of the future as a central theme will serve as a framework and show how deeply and comprehensively computer-controlled mobility will shape our cities.
One current question will decisively shape the life and appearance of our cities in 30 years: How much space do we want to give to autonomous vehicles? The VR experience is a journey forward in time to the year 2049, where the user gets a first impression and a feeling for the different visions of real cities in the future. The experience shows that the decisions we make today will shape the cities of 2049 – and that we have the choice now.
The Experience starts in the Los Angeles of the future. Myra, a future anthropologist and tour guide, welcomes the user. In front of her is a large, futuristic table with a digital citymap. In the back are skyscrapers glowing in the warm light of the sun.

interactive VR experience with stunning visuals

After Myra has explained what the user is going to experience, she then guides them through the future. Myra will show the user, that transportation after the completion of digitization will be much more than the mere transport of people and things.

A image showing a future-projection of Frankfurt in 2049 with alternative mobile concepts.
A concept drawing of a autonomous vehicle.

Project Details

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Presskit

Download the Presskit to A Ride in 2049 in english or in german.

German Title 2049: Zeitreise Mobilität
Featuring Kristen Bush
Executive Producer & VR Director Alexander Herrmann
Director Peter Baumann
Dirctor of Photography Christoph Iwanow
Creative Technologist Simeon Conzendorf
Costume Design Hellen Nordmann
Commissioning Editor HR

Bettina Oberhauser

Ina Dahlke

Digital Consultant HR Stephanie Schimo
written by

Peter Baumann

Alexander Herrmann

Scientific advice

Steffen Brau

Susanne Schatzinger

Elisabeth Nagl

Patrick Ruess (Fraunhofer IAO)

Production Manager Thomas Bernhardt
VFX Producer Stefan Hannig
First Assistant Director Tom Kretschmar
Concept Art

Sam Burton

Martin Kepler

Unity Lead Friedrich Schadow
Unity Programming Anna Seel
3D Modeling

Sebastian Nerlich

Nico Banisch

Shading Marco Habeck
Sound Design Philipp Barth
3D Audio Implementation Felix Maringer
Hair & Makeup Katharina Kraft
Gaffer Daniel Pauselius
Light Engineer Oliver Joest
Light Assistant

Viktor Boche

Stephan Lau

On Set Audio Recording Sebastian Löffler
Script Continuity Leon Babucke
Voice Over Myra German Hedi Honert
Voice Over Commercials Sam Burton
Driver / Set Assistant Stefan Nöbel-Heise
Studio Studiopark KMZ Erfurt
Catering Moloko Good Catering – Haschke & Winter GbR
Agency of Kristen Bush Friends Connection Agency; Isabelle Münch
Agency of Peter Baumann and Hedi Honert lux talents, Brigitta Watzka & Natasha Schoellkopf
Public Relations Burkhard Schütz
Co-Producer Hessischer Rundfunk
Scientific advice and studies Fraunhofer IAO
Supported by

Blend FX

Lumalenscape

Funders

Mitteldeutsche Medienförderung

Sächsische Landesanstalt für privaten Rundfunk und Neue Medien

Thüringer Staatskanzlei

Wunderbar Together

About the VR Experience

Together with Hessischer Rundfunk and Fraunhofer IAO, expanding focus is exploring the field of Cinematic VR in order to realize a unique experience with a learning factor on the topic of “transportation of the future”. Our funders are WunderbarTogether, the Mitteldeutsche Medienförderung, the Sächsische Landesanstalt für privaten Rundfunk und Neue Medien and Thüringer Staatskanzlei.

The Experience was directed by Peter Baumann, winner of the 41st Student Academy Awards in the Category Best International Short-Film (Student Oscar in Bronze). All Cinematographics were covered by Christoph Iwanow, who worked for ARD, Microsoft and BMW as a cinematographer.
A RIDE IN 2049 was shot in the KinderMedienZentrum in Erfurt. Kristen Bush as Myra was filmed in a blue 360° environment and implemented in post production in a fully computergenerated 360° 3D world.
Our partners from Mitteldeutschland include the VFX studio blendFX, Lumalenscape for further VFX, postproduction work and 3D modeling from a large number of freelancers.
With our partners and our freelance experts in the fields of storytelling, concept art, modelling and unity we started an iterative process to create the story, the world and the interaction. We went into iterative circles, designing all the aspects at the same time – influencing each other. We learned that it is inevitable to create concept art and design in space rather than on a sheet.
In a study, the Fraunhofer IAO investigates which feelings and attitudes the users experience. An academic science documentary about the mobility of the future takes up the results of the study and puts them into international mobility research.
A RIDE IN 2049 is part of the “Deutschlandjahr USA 2018-19” WunderbarTogether, a comprehensive and collaborative initiative funded by the German Federal Foreign Office, implemented by the Goethe-Institut and with support from the Federation of German Industries (BDI).

A concept art of Frankfurt in 30 years showing different skyscrapers.

Impressions from the shooting