interactive VR experience
A RIDE IN 2049 is a transmedia virtual reality experience in which users can travel in a virtual tour of Frankfurt, Chicago and Los Angeles in 2049. Mobility of the future will frame the event as a central theme and show how deeply and comprehensive computer-controlled mobility will shape our cities.
One current question will decisively shape the life and appearance of our cities in 30 years: How much space do we want to give to autonomous vehicles? The VR Experience is a journey forward in time to the year 2049, where the users get a first impression and a feeling for the very different visions of real cities in the future. The experience shows that decisions of today will shape the cities of 2049 – and that we have the choice now.
The Experience starts in the Los Angeles of the future. Myra, a future anthropologist and tour guide, welcomes the user. In front of her is a large, futuristic table with a digital citymap. In the back are skyscrapers glowing in the warm light of the sun.
After Myra has explained what the users are going to experience, she then guides them through the future. Myra will show us, that transportation after the completion of digitization will be much more than the mere transport of people and things.
Together with Hessischer Rundfunk and Fraunhofer IAO, expanding focus is exploring the field of Cinematic VR in order to realize a unique experience with a learning factor on the topic of “transportation of the future”. Our funders are WunderbarTogether, the Mitteldeutsche Medienförderung, the Sächsische Landesanstalt für privaten Rundfunk und Neue Medien and Thüringer Staatskanzlei.
The Experience was directed by Peter Baumann, winner of the 41st Student Academy Awards in the Category Best International Short-Film (Student Oscar in Bronze). All Cinematographics were covered by Christoph Iwanow, who worked for ARD, Microsoft and BMW as cinematograph.
A RIDE IN 2049 was shot in the KinderMedienZentrum in Erfurt. Kristen Bush as Myra was filmed in a blue 360° environment and implemented in post production in a fully computergenerated 360° 3D world.
Our partners from Mitteldeutschland include the VFX studio blendFX, Lumalenscape for further VFX and postproduction work as well as 3D modeling and a large number of freelancers.
With our partners and our freelance experts in the fields of storytelling, conceptart, modelling and unity we started an iterative process to create the story, the world and the interaction. We went into iterative circles, designing all the aspects at the same time – influencing each other. We learned that it is inevitable to create concept art and design in space rather than on a sheet.
In a study, the Fraunhofer IAO investigates which feelings and attitudes the users experience. An academic science documentary about the mobility of the future takes up the results of the study and puts them into international mobility research.
A RIDE IN 2049 is part of the “Deutschlandjahr USA 2018-19” WunderbarTogether, a comprehensive and collaborative initiative funded by the German Federal Foreign Office, implemented by the Goethe-Institut, and with support from the Federation of German Industries (BDI).
After developing the complete story world we are now producing a testimonial for a VR series (10 x 15 min.) with Suddenlife Gaming elements. Through social media users will learn of the fictitious cryptocurrency and artificial intelligence UTOPIA, which has come to us from the year 2054. With the help of the “Time Machine” – a VR headset that can be “constructed” with a cell phone – we can see into the future. In addition to the VR series, which offers us glimpses into sensitive historical periods in the future, a further interwoven narrative level will function primarily through social media. In this way users get to know the protagonists from the future as young people in the present. The testimonial now in production provides an idea of the features described above – including social media elements, an internet portal and a twelve-minute VR experience.